Etisalat Nigeria on Saturday, August 10th
launched the Etisalat Cloud 9, a first of its kind
music platform that offers unique end-to-end
experiential music performances from upcoming
breakthrough artists and legendary iconic
musicians. The A-List event which held at Villa
Medici, Victoria Island, Lagos had celebrity
guests such as Toke Makinwa, Wunikan Mukan,
Tokini Peterside, Cecil Hammond, Olisa Adibua,
in attendance with featured performances by
Afro Juju legend, Sir Shina Peters and rising
R&B star, Seyi Shay .
The music platform combines a unique
experience of quality music, an interactive
magazine for tablet devices and a rich social
opportunity at the sessions with individuals
and business executives on the Etisalat
network. The platform will feature fully acoustic
musical performances around the country
following the launch in Lagos.
Afro Juju king, Sir Shina Peters, took guests at
the event to Cloud 9 as they went down
memory lane with each song. R&B singer, Seyi
Shay also put up an outstanding performance
as she entertained guests for the first time
using a live band performing some of her chart
topping singles such as the popular, “irawo”.
She also gave the audience a sneak preview of
some unreleased material.
The Chief Executive Officer, Etisalat Nigeria, Mr.
Steven Evans, said, “There has been a demand
for businesses to create unique platforms to
effectively showcase their brand essence and
provide opportunities for better connection with
customers. The launch of Etisalat Cloud 9, our
official contemporary music platform has been
developed to showcase the celebrated
musicians alongside the rising stars of the
music industry while providing exclusive music
content to the Nigerian industry”.
Ebi Atawodi, Head, High Value Events and
Sponsorships, Etisalat Nigeria, further explained
that Etisalat considers music as an important
and strategic platform for engaging customers.
“Etisalat Cloud 9 forms a perfect continuation of
our existing Youth/Mass Music Road show,
Cliqfest, our flagship property, Nigerian Idol
and our newly acquired music property, Lagos
Jazz Series. Music is also a platform that
resonates deeply with Nigerians and we intend
to use this platform to create a richer
experience with our customers using the Cloud
9 platform - the Sessions, the Parties and our
official Etisalat Cloud 9 magazine”.
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