GUINNESS is underlining its commitment to
football in Nigeria with the launch of RAISE
YOUR GAME campaign. Over the next year,
Roberto Di Matteo will be working with
GUINNESS and to launch the activities he will be
right here in Nigeria tomorrow, Friday 16th
August 2013. Please continue.
Purpose / Objectives
• Enhance public awareness and need to
be in the know of his activities.
• Opportunity to create buzz for
Guinness as the brand committed to Nigeria and
football fans.
• Keep the Malta Guinness events
consistent, fresh and dynamic in minds of
consumers.
Very Important
• Drive traffic to m.guinnessvip.com as
site to keep up to date with all the news about
Di Matteo’s visit to Nigeria
• Encourage audience to drink
responsibly, strictly 18/21+
Guidelines
• Exciting times are here as Guinness
the beer of choice for football fans has gone a
step further to reaffirming its commitment to
football. GUINNESS is bringing to town the
Champions league winning Coach Roberto Di
Matteo on August 16th Friday, 2013.
• While in town he will be launching the
GUINNESS FOOTBALL MANAGER- a platform that
put you in the driver’s seat and lets you ‘Be the
Boss’ as you pick your team, call the shots, and,
if you do well, win fantastic prizes. He will also
be announcing the launch of the epic football
show GUINNESS RAISE YOUR GAME- a weekly
show that will bring you all the latest football
news, amazing interviews with world-class
footballers, epic live music performances and
exclusive on-the-sofa chats!
• Sign up, for free at m.guinnessvip.com
and own your own team and be the first to know
Roberto’s activities. Also tune in to super sports
to hear Roberto’s analysis on matches to be
played on Saturday August 16th, 2013 all these
brought to you by Guinness.
• As the new English premier league
begins be sure to grab a bottle of Guinness and
drink responsibly. Guinness is sold strictly to
+18.
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